The “Independent Edge” is how BC Footwear defines the spirit of the young women who prefer its shoes, fun and kicky styles that range from calf-high leather boots with buckle-up sides to fuzzy slip-ons delightfully decorated with tiny bunny ears and eyes, dapper clogs with plaid trims and belt fronts to crazy little canvas kickers with button-up sides or old-fashioned laces and argyle patterns. In all of its many styles, BC tries and succeeds at tuning into its core audience, telling them, “We know that your life is filled with experimentation, confidence and individuality” and aiming to make the dreams come true for those who know “it’s cooler to stand out than to fit in.”

Indeed, many fans of BC Footwear might describe their styles as downright dreamy. And the Los Angeles-based company most certainly agrees, with a mission statement that says it all: “To personify the Independent Edge while fulfilling your desires beyond what you dream and expect."