Resource Center / Press Release
Shoe Metro Lands on SDBJ Top 100, Expanding Online Marketing Efforts
SAN DIEGO, CA -- October 3, 2009 – San Diego Business Journal recently awarded online retailer, Shoe Metro, with placement in its list of the top 100 fastest growing private companies in the city. In 2008, Shoe Metro earned $11.6 million in revenue, up from $8.4 million the previous year, ranking it #26 on the list.
“As an entrepreneur, it’s good to be recognized by the San Diego Business Journal,” says David Duong, president of Shoe Metro. “But more importantly, I feel proud to be offering our customers the best value in footwear while creating jobs in this economy.”
Duong attributes the company’s growth in the past year to the industry’s relative resistance to the national recession. Shoe Metro has carved out a niche between discount shoes and e-commerce that has held strong in the wavering marketplace. The company has also done its share to help stay the course, streamlining internal operations and finding better sourcing for its products.
To ensure continued prosperity, Shoe Metro has re-doubled its commitment to the customers who have brought them so much success. Shoe Metro will be opening its first retail store location soon. The store will offer local customers added convenience and more personal service, allowing them direct access to over 90,000 pairs of shoes, including sophisticated heels and pumps, playful sandals, running shoes, boots, and more.
Shoe Metro also aims to reach its customers by strengthening its online presence. The company has created an in-house online marketing team. The new team has already overhauled the company website, www.shoemetro.com, which re-launched at the end of August. The site boasts a fresh, new, friendly look complemented by a user-friendly design for easier navigation and improved service.
The online marketing team also hopes to connect with customers by utilizing popular social media such as Twitter and Facebook, which have grown exponentially within the last year. Shoe Metro plans to offer special promotions exclusive to each social media tool as well as informative articles on everything from the latest runway heels and boots to sneaker culture, athletic training, and other interesting fashion finds. The new media will also put a face on the company by giving customers an inside look into a day in the life of Shoe Metro.
"As an Internet company, we need to go that extra mile to add a personal touch to the customers' experience," says Duong. "These new media allow us to talk with customers. But even better, they allow customers to talk with us and tell us what they want."
About Shoe Metro
