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    About This Brand

    Lotto Sport Italia, to use the brand's full name, makes some of the world's most respected men's and women's shoes for soccer. They come in a wide variety of sleek contemporary designs and bold colors, are made of the finest materials available, and feature the latest in cutting edge refinements that provide comfort, support, and performance to the athletes who wear them.<br><br>Lotto began in Italy in 1973 with a line of tennis shoes then adding general athletics soon after. The 1980s saw the company expand sales to other countries and gain the support of internationally known sports stars and soccer teams, while also adding sports apparel to its product line Today, Lotto concentrates especially on tennis and soccer shoes and clothing, while pioneering innovations in sports shoe technology.